Many local businesses are turning to the internet as a great source of new customers. There are many reasons for this trend. The primary is that one can run very targeted advertisements that are many seen by those most likely to be potential customers. This leads to much higher returns on any advertising budget. One of the best outlets for such targeted advertising is Google Adwords.
Google Adwords is a PPC advertising network where users bid on select keywords for the ability to have an ad show up when those keywords are typed into the Google search engine. For example, if your business sells used cars in St. Louis, you could purchase an ad that shows up any time someone types in the precise words “buy used cars St. Louis” or “where do I buy used cars in St. Louis.” These ads would then be shown only to those people presumably interested in used cars in St. Louis, and you only pay a fee when someone clicks on your advertisement. You are no longer wasting money for views of people who may or may not need a car.
If you do advertise using Google Adwords, it is important to hire a good PPC management firm. Our company offers Google Adwords campaign management so that you do not spend too much money on your campaign. It is not necessarily true that the person at the top position on Google bids the most per click. Google will give preferential treatment to ads with higher click through rates. It is also important to make sure the keywords you target are the best buyer keywords so you maximize your return on investment. We have the experience to chose the best targeted keywords and create ads that get great click through rates.
Many businesses have gotten a ton of new customers using the power of the internet to reach a specific audience. Let our PPC management company do the same for you today.