Do You Want To Spend The Least Amount Of Money
On Marketing And Get The Best Results
Without Conversion Tracking You Will Only Ever
Be Guessing As To What Really Works
Conversion tracking is a tool that helps you to understand what happens after a prospective customer clicks on one of your online advertisements. Google AdWords has its own built-in conversion tracking tool, and you can configure conversion tracking for a lot of other advertisers with some creative changes to your analytics. Conversion tracking is something that every advertiser should do because it helps to ensure that you are making the most of your advertising spend.
Conversion tracking can highlight where your users go, which ads they click on, and which campaigns are producing the best results. It can also help you to identify where you are losing customers, so that you can identify problems such as poorly designed pages, confusing navigation, broken links and other things that may be causing people to leave your website without completing a transaction.
If You Are Unsure How To Get Started With Conversion Tracking
Please Contact Us To Arrange A Consultation
1300 885 487
We offer conversion tracking services for AdWords and most other major advertising platforms as well as tracking the behaviour of the people who come to your website. We can monitor what they look at, where they click, what they watch.
If you are not monitoring what happens on your website when someone visits you have no idea whether that website or web page is effective. You may be getting a lot of traffic to your site but no sales. It is imperative that your website is optimised for conversions and it is only through tracking that you can keep tweaking it to maximise sales.
You Need A Conversion Tracking Program If:
- Lots of Traffic but no opt-ins, phone calls or online sales
- High bounce rate i.e. people leave your site in the first 30 seconds
- Partially completed shopping carts
- Partially completed buying information
- Spending a lot of money on PPC campaigns and not getting a result
- A poor ROI for your online marketing campaigns
We will be happy to help you understand which keywords and campaigns are performing the best for you, and what is going wrong that is causing some customers to leave your website and not convert. With our conversion tracking service you can boost your return on investment and ensure that more of the prospective customers that your ads reach actually convert into paying customers.
Conversion tracking is an ongoing thing, and you should always be testing, evaluating and tweaking your ads to ensure that you get the best possible results. Consumer interests and tastes change, and an ad that does well in the summer may well perform more poorly in the winter.
With a properly set up conversion tracking system you can keep an eye on the performance of your campaigns on a week-to-week basis, ensuring that you spot drop-offs in performance before they have a major impact on your bottom line. Investing in a good reporting system will help your business to grow and perform better day after day.
A Well Designed Conversion Tracking Strategy
Can Significantly Reduce Your Marketing Investment
It Allows You To Only Spend Money On The Strategies
And Keywords That Bring Real Profits To Your Business