How Can Small Businesses Survive
With A Limited Budget?
Small businesses with a turnover of less than $1million have a dilemma. How much can they afford to spend and still have a profitable impact online?
With the right type of marketing strategies, any business can increase their sales and conversion rates using a limited budget. By avoiding expensive advertising, especially during a tight economy, companies can develop an effective promotional campaign without being worried about their cash flow concerns.
Creating the Elevator Pitch
When you understand that you have maybe 3 to 7 seconds to capture the attention of your potential customers what changes would you make to your elevator pitch, business cards, website design etc?
Have you ever really looked at your website with a critical eye? We would highly recommend you approach a handful of people outside your immediate staff and family and ask them to take the 3 second test on your website. In 3 seconds what do they understand about what you do and what products you offer?
You would be surprised at how many websites we look at that not only fail the 3 second test, but fail to tell us what goods or services are being sold.
Why are we talking about websites when you are interested in small business marketing?
Online marketing starts with the website. You need to be very clear on what you do, what you sell, how people can contact you and how they can buy from you. These factors are critical and until you nail them you will not maximise your online success.
Using Social Media Effectively
In recent years, there has been a significant rise of the number of businesses using social media. Many businesses are recognising that Facebook, LinkedIn, YouTube, Google Plus, Pinterest, and other social media sites can be used as an effective and successful marketing tools.
Businesses are setting up customer service platforms, online forums, blogging sites and Internet videos as a way to communicate with existing and potential customers. Most social media platforms are free to use, and work well at enhancing the company brand in building a strong relationship with consumers.
Do not underestimate the value of a social media network sites in their power to assist your Google rankings, improve customer service and capture the competitive edge from businesses providing the same services or products as your company.
Updating Your Web Content
Search engines including Google, Bing, Yahoo, Ask and others continuously troll the Internet looking for updated web content. This helps them evaluate the content quality of your site and the information you provide online users.
If you’ve been struggling to get your site to the top of the search engines, have a look at your competition (hint: the ones that are at the top of Google) and evaluate how many pages of content they have, how good is it, do they have great images, videos, info-graphics etc?
If you fall short in quantity or quality of information, you need to create more content, more pages, take or buy quality photos and make videos. It really is that simple in most cases!
Don’t Have The Time, Staff Or Expertise
For Effective Online Marketing?
Call Streamshare Today
For A Free Consultation And Evaluation
Phone 1300 885 487
We can help you with your;
- elevator pitch
- website design
- marketing messages
- social media marketing
- content writing
- quality images
- video production and marketing
We Specialise In Generating Customers For Your Business
Give Streamshare Digital Marketing a Call To Discuss Your Business
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