Company owners keep hearing about how great the Internet is and how it’s revolutionising the business world by taking it to a whole new level. And as the owner of a company, you have to wonder how you can experience these great benefits too. Or maybe you’re more of a skeptical type and wonder exactly how the Internet can help your company.
As long-term Internet marketers helping companies like yours experience the benefits of the Internet, we have a lot of experience in this area. We have seen firsthand how our customers have gone from struggling business owner to smashing success. And we would like you to have the same experience in your business as well.
Let’s take a look at some of the main benefits that Internet marketing (aka SEO) can provide. They are better than you think, so it’s in the best interest of your company to jump on the bandwagon sooner rather than later.
Low Cost Search Engine Traffic
If you’ve been in business for a while, you understand the value of advertising. And at the same time, you understand that ineffective advertising is very expensive and a complete waste of money.
We will never go so far as to say that offline advertising doesn’t work. In some cases it can still work quite well in fact. But as we’re sure you have experienced over the last few years, this advertising is less effective than it has ever been in history.
Ever wondered why this is happening? It’s happening because all of your customers are looking for products and services online. And the way they do this is through their favorite search engine, usually Google.
So how do you get in front of today’s savvy Internet prospect? You get in front of them through search engine optimisation. This traffic is incredibly effective and low-cost. It’ll save you money over the traditional advertising expenses that you used to pay or continue to pay in the offline world.
Online marketing is incredibly effective because it connects people searching for products and services with the perfect provider.
As an example, let’s say that you own a plumbing service on the Gold Coast and you’re looking to get more business for your company. Depending on the particular services that you provide, ranking on the first page of Google for terms like “Gold Coast plumbers”, “hot water repairs Gold Coast”, “gas leaks Gold Coast”, “blocked drains Gold Coast” and more will deliver a massive amount of traffic to your site.
What do you think this will do for your company? If you haven’t a clue, please understand that this will provide a plethora of potential new customers for your business. Ranking on the first page for any of those terms is going to keep your company busy for many years to come.
Finding Additional Customers
And speaking of being busier than you’ve ever been in your company’s history… The Internet and advertising online is an excellent way to find additional customers that you didn’t even realize were there. You have customers that will not cross your path in the real world for one reason or another, but because of the search engines and effective Internet advertising they will find you online. They will stumble upon your website for one reason or another. And mostly that’s because of search engine optimisation and effective online promotion.
It’s easier to find more customers now than it has ever been. Everybody has access to the Internet in developing countries for the most part, so the majority of your customers are hanging out online, looking for products and services and ultimately finding businesses because of their online web presence. It’s time to join the revolution and it’s time to find new customers through the search engines.
Acquiring Customer Contact Info for Easy Marketing & Sales
Lastly, it’s so important to mention the ease of repeat advertising at minimal cost. When you set up your online business sales funnel correctly, you will acquire customer contact information in a number of different ways. You’ll get their email address, gain permission to access their news feeds on social media sites like Facebook, Twitter, Google+ and more, and you’ll have the opportunity to send marketing messages to your customers over and over again.
Feel free to give us a call if you’d like to truly use the Internet to your ultimate advantage. Experience the benefits today!