Getting your business on social media is an incredibly powerful way to grow your presence in the online marketplace. More and more businesses are turning to social media websites like Twitter, Pinterest, Instagram and more importantly as the focus of our article today, Facebook. These business owners are using these powerful platforms to grow their customer base by leaps and bounds.
But many business owners only use half of the power that social media websites have to offer. And particularly, business owners interact on Facebook but they do not take advantage of the Facebook advertising platform and sponsor posts.
We would like to help you discover the true power of these incredible features. Because at the end of the day, you should do everything possible to expand your reach so that you can grow your influence and customer base dramatically.
Facebook Ads: What Are They All About?
While spending time on Facebook, take a close look at the right side of the page the next time you are perusing the website. You’ll notice a number of advertisements going along the right side of the page. They are Facebook ads and they are one of a number of incredibly powerful ways to promote your business on the Internet.
There are a number of ways that you can use Facebook advertising. We will share a few methods with you below so that you can get a feeling of what it’s all about.
Buying Facebook Ads and Pointing Them at Your Business Facebook Page
One method of using the Facebook advertising platform is to put up a banner advertisement on the right side of the page and have it point directly to the existing Facebook page for your business. This will essentially help your business to grow your audience on Facebook.
This is a powerful advertising method because it helps to capture the attention of potential prospects that are interested in your business, and you can send messages to them in their Facebook news feed over and over again once they like your page. So ultimately, by directing visitors to your Facebook page, you are getting permission to share your marketing message with these individuals regularly, as long as you keep posting information to your company Facebook page.
Buying Facebook Ads and Pointing Them to an Email Opt-In Form
Another excellent way to harness the power of the 1.3 billion users on Facebook is to buy Facebook ads. They will ultimately send the visitor to an opt-in page so that you can capture their email address.
Again, this is a powerful marketing method because it allows you to capture important information related to your prospects – i.e. their email address, name, etc. – and this gives you the ability to send marketing messages to these individuals as often as you like.
Some people prefer to use Facebook in order to grow their mailing list because it’s an asset that they own. But at the same time, it’s also convenient to grow your Facebook page because it’s a lot cheaper to send Facebook traffic to an existing page that is already on the Facebook website.
So ultimately you’ll pay a little bit more to build your mailing list, but in the end you’ll own the email address and the rights to market the many people interested in your products and services. You would have to decide which method is better for your business.
Sponsored Posts: What Are They All About?
Using sponsored posts to help grow the effectiveness of your current Facebook marketing is another important feature that you should use in your business.
Ultimately, by paying for a sponsored post, you are essentially guaranteeing that your important posts – i.e. the ones that you pay for – will show up in the news feed of every one of the people that have liked your Facebook page.
Now you might be thinking… “Doesn’t my post already show up in everyone’s news feed?” Unfortunately, Facebook no longer guarantees that your post will show up in the news feed of all of your followers. It will only show up for a small portion of the people that like your page, so paying for a sponsored post is the only way to guarantee that your message gets the visibility needed to be effective.
At the end of the day, your business needs to begin using Facebook ads and sponsored posts to grow. Please use this information to get started, or better yet, allow our expert staff to help you grow your company quickly by using the power of Facebook.
For everything you need to know about another great Facebook advertising medium read what we have to say about Facebook Retargeting