Social media marketing is absolutely a must if you’re looking to market any modern business. Even if you’re running a restaurant or local service for just your community, you will still need social media marketing to make the most money and to gain the most customers over the long run.
But how do you capture the power of this kind of marketing?
We take a look below.
Make Your Accounts Easy To Access
Any social media account you have should be easy to find on your website and on each account as well. If you have
both Facebook and Twitter, you should cross promote them on either site. This way you are getting the maximum amount of people to your sites and following your updates.
Use Your Accounts To Advertise Unique Deals
One of the best ways to make the most out of your social media accounts is by using them to advertise unique deals to your followers. After all, you want them to stay following you for when you advertise the deals that are available to everyone at large, or when you’re advertising new products or services. We recommend offering coupon codes that you only give out on Twitter, Facebook, or whatever your social media platform of choice is. This way they can buy online or bring the code into your real store.
Interact With Your Followers
Interacting nicely with your followers is a great way to build rapport. Some examples of how to interact with your followers:
- If someone compliments you, say thank you and even offer them a small deal if possible.
- Post content that is relevant to your audience
- Find out what problems your audience has and find simple solutions to post
- Post fun things you find elsewhere, it shouldn’t always be serious, but don’t over-do it
- Add Videos that you think will get engagement
What you should not do, however, is engage with people who are throwing negative comments at you. Of course, you can interact with them. Apologise, offer a refund, and always be nice. Do not make an example out of the person. The worst you look on your social media platform, the more likely you are to lose followers and to earn a bad reputation.
Using social media marketing is a great way to build your platform both online and off. Even if you don’t do most of your business online, you should still be driving traffic from online to your real place of business. That way you not only gain new customers, but you also keep them around for a very long time. This is imperative if you want to stay in business. Good luck, and use good common sense!