If you are like many business owners, you’ve been ignoring the power of social media for far too long. You need to begin using these platforms in order to grow your business, bring more customers into the fold and experience greater success. As you’ve probably realised by now, the Internet is not going anywhere. And more importantly, social media is going to continue to have an incredible presence in the business world as it has done for nearly 20 years now!
Small business owners often feel that they could avoid things like social media because they only have a local company. Guess what? Your customers want to interact with you online regardless of the size of your business. So establishing a social media presence will put you ahead of the competition by leaps and bounds.
There are some incredible ways to use social media platforms like Facebook, Twitter and Instagram to really increase your market share. And not only that, but it will even help to boost your rankings in the search engines so it’s win-win all away around.
Let’s take a closer look at some of the ways that you can use social media services to grow your company.
Connect with Your Customers
The most important and obvious benefit of using social media is that a grant you the opportunity to connect with your customers on a personal level. You might not realize this, but your customers would like to:
• learn more about your business
• learn more about the people running your business
• learn more about the things that your company does during its downtime
• learn more about the charities that you support and the way that you socially interact with other members of your community
• learn more about you as people
Are you starting to recognize the trend? You’re asking people to spend their hard-earned money on your products and services. They are glad to do so, but in today’s Internet environment they would really like to get to know the people that they are giving their money to a whole lot better. And the Internet provides this opportunity.
So take advantage of social media and use it to get to know your customers better. Not only will it help you bring more business into the mix, but it will even help you learn more about the things that your prospects need and want.
Do You Know the Hopes, Dreams, Desires and Products or Services That Your Customers Need?
If you do not have a presence on social media, you have been ignoring this incredible marketing opportunity for far too long.
Maybe your company has an existing Facebook page but nobody ever updates it. Or maybe you have a Twitter account that doesn’t actually have any followers.
You need to change all this very quickly. You need to begin building up these accounts so that people can start interacting with your company.
And here’s the best part…
Once people begin interacting with your company, you’ll have the unique opportunity to get to know them better, just like they want to get to know you better.
You can ask them questions. You can find out what your prospects are looking for. You can get to know the people that want to purchase from your company on a personal level, and this will give you the ability to provide better products and services to help meet their needs.
Begin looking at social media as a way to improve your marketing. Begin using these platforms as marketing tools that will help you create better products and services for the people that spend money with your business.
This is an incredible opportunity that never existed until the advent of the Internet. Savvy business owners understand the value of having this information at their fingertips. They understand the value of being able to tap into a market of hungry buyers whenever they need to.
That’s the power of social media, and it’s something that you should start taking advantage of right away if you aren’t doing so already.
Remember, social media is no longer a waste of time. Your ideal prospects and customers are spending time on websites like Facebook, Twitter and Google+ every day. Interact with them and grow your company to incredible levels.
Advertising with Facebook
When you have a Facebook page you can reach new clients and customers in a number of ways. One of these is through sponsored posts, the other through Facebook advertising. We’ll go through these opportunities to expand your social media reach in a future post.