Search engine optimization or SEO for short plays a vital role in deciding the fate of a website or blog. With expert search engine optimization, you can turn your website into a profit machine. If you get the SEO part wrong, your customer will not be able to find your website on the internet. There are billions of websites floating on cyber space, so to speak, and SEO is what brings your website to a potential customer when he or she searches a specific keyword using a search engine.Search engine marketing is the life-blood of online marketing or any e-commerce business.
With each passing day search engine optimization is becoming more and more important for companies that rely on the internet for their business and profits. SEO is constantly changing and staying up-to-date with the latest trends is essential to achieve and maintain keyword rankings. Look, it’s hard enough for seasoned SEO veterans to keep up let alone the average business owner who has a million and one things to attend to. I am not saying that DIY SEO is impossible for the average business owner to undertake, but surely they’d be better off spending the time and money on their business?
When you hire the services of an SEO expert to help you achieve online sales, they are going to be looking at many things but three things will consume the bulk of their time.
1. Keyword Analysis
Everything in SEO starts with keywords. What are the ‘money’ keywords for your business? What are your customers searching for? Until you can determine exactly what the key words and phrases are for your business, your online efforts will be unfocussed. An expert online marketer will conduct thorough keyword analysis before they get to work with uour on-page optimisation…
2. On Page Optimization
By “on-page” we mean the visible part of your website, i.e. your content (pages), images and videos and the background stuff like the coding, the theme, the platform etc. When we examine your content we look at the quality of the content, the grammar, the keyword density, the naming of images, H1, H2 and H3 tags etc. In the background or, as we refer to it in the industry, the back-end, we examine elements such as SEO plugins, coding, 301 redirects, broken links – the list is a long one. If you don’t have the time to do this you need to hire someone to help. This stuff is just as important as off-page optimisation…
3. Off-Page Optimization
This is still the most important part of the SEO process. Off page optimisation basically consists of link building. Getting back links from reputable and relevant websites is extremely important in this regard. Back links from social media sites, article directories, web 2.0 properties are useful in ranking your website higher on Google and other search engines. In fact, the bigger variety of back links you can have pointing to your site the better. Beware however! Any old back link won’t do. You have to be mindful of the quality and relevance as well as the anchor test that is used.
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