The Ins And Outs Of Reputation Management
The world is changing at an alarming rate. Some people find this to be a scary situation. But others go with the flow with the changes and use them to their advantage.
For those of you marketing your local businesses on the web, you’ve embraced the change and decided to do something about it to help solidify your business into the future. This is commendable and we’re glad to hear that you’re taking advantage of the Internet and using it to the fullest.
But There’s A Problem, At Least Potentially…
The Internet can either make or break your business. Sometimes a disgruntled customer, for one reason or another, will go online and write a bad review about your products and services. Maybe they legitimately had a bad experience and they want to tell the world about it. Or maybe they were just having a bad day and decided to write something negative even though it wasn’t true.
Regardless of the situation, you need to manage your reputation and protect your company and yourself from online negativity. It can seriously damage your reputation as a person and business, and if it’s not properly managed it can even end up hurting your company.
That’s obviously the last thing that you want. So pay attention to the information that we are sharing with you today. It is of the utmost importance.
What is Online Reputation Management?
Simply put, when business owners hire us to manage their reputation, we pay attention to a number of things to make sure their prospects continue to view their company in a positive light.
We closely monitor certain areas, such as:
- customer reviews
- negative blog posts
- tracking the most relevant keyword phrases in your niche to look for bad news, negative comments and unflattering blog posts
- controlling the search results while keeping your business in a positive light
Is Online Reputation Management Necessary?
If your business dried up tomorrow, would you survive? Do you have enough of a nest egg to weather the storm?
Most business owners don’t. That’s just the reality of the situation. So if you are not monitoring negative reviews about your business, you are leaving yourself and your company vulnerable. We’d rather see you thrive, not fall to pieces due to unchecked negative reviews online.
You may not realize it yet, but the Internet is changing the way customers purchase products and services. Instead of going directly to a store to buy a product, people head to the Internet. They look for online reviews. They look for information about a product. They want to make sure that others are happy before they spend their hard-earned money.
Guess what? People have no problem posting negative reviews, whether they are real or fake. And negative reviews can damage your business beyond repair if left unchecked. Don’t leave your company vulnerable any longer.
How Can We Improve Your Website Reputation?
It’s really simple. Hire our company to manage your reputation. If we find negative information about your business floating around on the web, we will do everything in our power to remove the offending content.
Without going into great detail, we have a number of methods that we can use to eliminate negative content, squash poor reviews or turn things around to protect your business brand.
On occasion, it’s impossible to get rid of a negative review. But we know how to flip it to put your company in the most positive light possible. That’s what reputation management is all about, and we’d like to use the benefit of our wisdom to help you properly manage your reputation.
We also create enough positive content about your business, get it ranked and push negative content so far down in the rankings that your potential customers will never find it.
When Is Business Reputation Management Unnecessary?
Honestly, it’s always necessary. Your company is vulnerable without it. And this is especially true in the digital age. People do stupid things. They post negative comments all the time. They review companies in an unflattering light quite often. Search the Internet and you can see for yourself.
Do you want this happening to your business? We certainly hope not. That’s why reputation management is always necessary.
How Can We Improve Our Company Reputation?
We have a number of strategies to make this happen. Not only can we remove negative, offending reviews, but we can also flood the Internet with positive reviews. We can post upbeat messages about your business. We can let the world know that you are an upstanding company that provides excellent quality products and services. We can assist you to set up a review campaign that will get all those happy customers posting 5 star comments.
Is It Difficult to Repair a Tarnished Internet Reputation?
It all depends on the severity of the negativity. Please understand that it may take some time if your reputation was seriously tarnished. But all hope is not lost. With time and effort, we can turn your reputation around. There’s no doubt about it.