SEO a.k.a. search engine optimisation is the process of ranking websites higher on search engines such as Google. Without SEO you would not be able to rank your website on the search engines, thus will not be able to reap the monetary benefits associated with ranking a website. When a customer searches a specific string of words, which are referred to as a keyword, in the search box of a search engine, the highly optimised websites will rank on the first page of results. If your website is not optimised by way of using SEO, your website will not be visible to the customer, thereby losing a considerable amount of money for you. Proper SEO helps to make money by selling products and services through websites.
Search engines use complex algorithms such Panda and Penguin to rank websites higher. There are specific practices that need to be followed if you are to reap the benefits of effective search engine marketing. Most of the e-commerce site owners and online marketing pros follow effective seo practices in order to rank their websites on the first page of Google. Some of the most important SEO techniques are listed below.
1. Content Marketing – adding the right content to your site is THE most powerful thing you can do. Keyword research will tell you what to write about and on-page SEO sets the page up so that it ranks well
3. Social Media – Promoting your website on popular social media sites is another highly effective technique of ranking your website higher on Google and other search engines.