The Best Strategies for Small Business Web Design
Websites have now become the standard calling card of many companies, whether they do business online or not. However, the prospect of coming up with the ideal small business web design can be an overwhelming experience, especially if you know nothing about marketing, search engines and page ranking. Fortunately, the best strategies below are the ideal solution for any small business web design to ensure that you optimise traffic to your site, increase your conversion rates, and maintain quality communication with your existing and potential customers.
Understand Your Targeted Audience
The only way to ensure that your targeted audience is making it to your site, and gaining the information they require is to fully comprehend their needs, desires and wants. In addition, if you understand the demographics of your targeted audience, you can develop a site specifically for them. Older audiences might enjoy a larger font size, while a younger audience might enjoy more glamour and glitz and imagery. Your website should be designed to meet the needs of your specific audience.
Before we start work on a new website we spend an enormous amount of time:
- talking to you to fully understand your business and your ideal customer
- researching keywords that are money keywords or buying keywords
- developing an SEO optimisation strategy for the layout of your new website
- developing a sales funnel for your website to maximise conversions
Most Web Designers just put together a pretty website, some don’t even do that.
We Build Websites To Rank And Bring You New Customers
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Responsive Web Design
A quality small business website design will be one that seamlessly combines form and function to meet every goal and objective. It is essential that it is “responsive” and optimised for every type of connection including mobile technology to accommodate visitors arriving from laptops, desktops, tablets, smart phones and other devices. Research indicates that more than 60 percent of all online visitors will likely arrive from mobile devices instead of traditional methods like laptops or desktops. Successful sites are easy to move about using predictable, effortless navigation.
The beauty of responsive websites is that instead of having 2 websites, one for PC’s and one for mobile devices you have everything in the one place. All traffic goes to the one place which ultimately increases your websites authority. Google rewards websites that have high authority.
It Is Imperative That Small Businesses Have A Website That Is Responsive
Every Website We Have Built Since 2011 Has Been Responsive
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Build The Company Brand
The easiest way to develop a strong relationship with potential and existing customers is to use your website to build and strengthen your company brand. Consider using videos on the website, to develop a personality and tone. These videos can be “how to” instructional or informational about the products, services or items you provide.
People love to do business with people they know, like and trust. Using videos allows your potential customers to see who you are. This has never been more important where you want your customers to make a buying decision before meeting you.
How Easy Is It For Customers To Contact You From Your Website?
Making and maintaining contact with existing customers and the targeted audience is beneficial to the success of the company online. The website designed should include contact information such as phone numbers and email addresses. Depending on your industry you should also consider access to online chat, and any online form the business runs on social media platforms. Making it easy for the targeted audience to make contact with the company is just good business sense. Add contact information in the sidebar, footer and header of every page.
Quality Content Is Essential
Quality content is a key component to any successful small business web design. It provides valuable information that will answer the questions your targeted audience is searching for. In addition, your content should be updated on a continuous basis, with information on new products or services based around keywords and key phrases that are being searched for your industry.
This is important because search engines use the information to rank pages online, and show the results on their search engine results pages (SERPs).
But Beware: Do not “keyword stuff” your content. Just write naturally and you will be fine. The days of “keyword stuffing” articles are long gone. You will just get your website penalised and sent to the “sin bin”
We Know How Hard It Is For Our Clients To Write The Amount Of Content A Website Needs to Rank In The Search Engines So We Have Developed “Content Packages”
Call Now For More Information On Our “Content Packages”
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The above tips will allow any small business to develop an effective strategy to produce a quality web design. With quality content, easy navigation, understanding the targeted audience, and offering ways to make contact, any company can enhance their brand and improve their sales.
We Specialise In Generating Customers For Your Business
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